Archive for category Career advice

A lesson in business and life from the Dutch

Years ago, a conference presenter spoke about doing business with the Dutch. He noted that while it generally took them much longer to commit to something, once they signed on, he said, they were committed 100 percent.

The speaker paused and then said, “Compare that to Americans.”

Wow, he’s right. How often have you seen people offer or promise to do something then miss a deadline or completely blow off the project? We’ve all been pulled away by competing priorities, and while it’s often understandable, the odds are good that someone was let down by the change of direction.

Years ago, the acronym DWYSYWD began circulating around Corporate America. It’s meaning, Do What You Say You Will Do, must seem obvious — perhaps even silly — to the Dutch. After all, why do you need to be told to do something you agreed to do?

Food for thought…..

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What advice would you give your 25-year-old self?

“If I’d only known…”

Every catch yourself saying this? We all do from time to time. Imagine the mistakes we’d avoid and the time saved if we could go back in time and give advice to our younger selves.

What would you say? Study harder? Travel? Save more?

Here’s my list:

Trust your gut
That little voice inside is correct far more than you think.

Learn from your elders
They’ve been around for a while and are happy to share experiences and wisdom that they’ve picked up over the years.

Find balance
There is more to life than work. Travel, spend time at the beach, and relax by doing hobbies and activities that you enjoy.

Don’t expect to have all the answers
Not sure? Say so. People generally won’t judge you for not knowing something, especially if you promise to do some research and find the answer.

Take care of your body
Now is the time to establish life-long fitness habits, but pushing too hard at this age brings aches and pain down the road.

Take calculated risks
Too much risk is bad, but so it too little.

Stick to mutual funds
Set a 60:40 ratio of stock to bond funds, and other than rebalancing your portfolio yearly, leave it alone.

Use your ears
You learn far more by listening than talking.

Give back
Find more time to volunteer. It’s really a win-win.

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A life lesson taught by a snow shovel

As I write this, we’re enjoying a beautiful late-winter day — and waiting for the arrival of a sizable winter storm.

Snow brings a unique and unmistakable beauty to a scene, particularly when it reflects the morning light. There is, however, the issue of clean-up.

As a kid, I didn’t mind snow because it often gave us a day off from school, as well as a few dollars for shoveling driveways. Year later, I clear the driveway that leads to my home, although my bright red snow blower stands ready when the snowfall exceeds a few inches.

In the early days, however, there was no snowblower, just me and my handy shovel. Sometimes the snow was heavy and the work exhausting. During those days, I learned to look down and focus on the work in front of me, not the long section that lay ahead. When I needed a quick break, I’d take deep breaths while purposefully looking back at the section that I had already shoveled. In an odd way, that motivated me.

The same can be done in life or work. When faced with a daunting task or project, keeping my head down and plugging away helps move things forward. And reviewing progress still prods me to continue the work still to be done.

Early in my career, I worked as a weekend sportscaster at the local CBS television affiliate. Some days, the clock would tell me we had 45 minutes until air time, and I’d wonder how the work would get done. I’d take a deep breath, and tell myself, “You did it last week, you can do it today.” Then, just like after a snowstorm, I’d put my head down and get to work.

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A few lessons from years in PR

One of the great honors of my career was receiving the Edward L. Bernays Award from the Maine Public Relations Council. It’s the organization’s highest honor, and I’m humbled to have my name listed alongside some of the great PR people in our state. My acceptance speech shared a handful of tips gleaned over the years, and I though you might find it of some value:

Thanks, Linda for that warm introduction.

And thank you to Kelly, the MPRC board, and to the Bernays Committee for this award.

I’m touched, honored, and humbled to know that my name will be listed alongside some of the best public relations people from our great state.

I wrote three different drafts of today’s remarks, but none felt right. I don’t particularly like talking about myself, and because this is a conference, every speaker should give the audience a takeaway or two, so how about if I to share a few tidbits of the best advice I’ve received through the year, with the hope that one or two might resonate with you.

  • Doing the right things is the always the right thing to do — particularly in PR. We need to be the conscience of an organization. A corollary to that is something Mark Twain said: the best thing about telling the truth is that you don’t have to remember anything.
  • The next one came from the big store at the top of the hill, L.L. Bean:  Put your customers first and remember that they’re the reason you’re in business.
  • At the end of the day, the person you have to answer to is the one in the mirror. If you do that, everything else seems to fall into place.
  • Perhaps my favorite quote is from Thomas Jefferson who said he was a big believer in luck and the harder he worked, the more if it he had.
  • Finally, trust your gut and trust your instinct. Or in the words of the great American philosopher Cosmo Kramer, “what does the little man inside you say? You’ve gotta listen to the little man…the little man knows all.”

In closing, I’d like to thank the many people who have provided guidance, encouragement, and unwavering support to me for so many year. I accept this award on behalf of all of you, and in my mind, your names are etched on this with mine. But, I’ll keep it at my house.

Thank you again for a few minutes of your time…..I hope you enjoy the rest of the afternoon….

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35 ways to make 2016 a terrific year

  1. Hang out with people who make you laugh.
  2. Try to do something active every day.
  3. Experience other cultures through travel, books/magazines, events, etc.
  4. Spend less than you earn.
  5. Go to bed earlier.
  6. Get outdoors more.
  7. Volunteer.
  8. Talk with a senior citizen.
  9. Eat a cleaner diet.
  10. Find stress management activities.
  11. Say hello to strangers.
  12. Unplug frequently.
  13. Spend more time with family and friends
  14. Do something outside your comfort zone.
  15. Leave the car and walk or bike to the store.
  16. Listen to music from your youth.
  17. Let people off the hook when they make a mistake.
  18. Take photos of things in nature.
  19. Stretch.
  20. Say “yes” more than “no.”
  21. But learn how to say “no” when you feel overwhelmed.
  22. Clean out the clutter.
  23. Make new friends.
  24. Connect with old friends.
  25. Watch an old movie.
  26. Honor your commitments.
  27. Do your taxes earlier.
  28. Ramp up your retirement savings.
  29. Take all of the vacation time you’ve earned.
  30. Pat yourself on the back once in a while.
  31. Replace television time with a hobby.
  32. Take a class.
  33. Tackle that home project that’s been hanging over your head.
  34. Live knowing that every day could be your last.
  35. Tell your loved ones how you feel.

Your turn. What ideas do you have to make 2016 a great year?

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16 Tips for hopeful PR practitioners

I was recently interviewed by a budding PR practitioner for a college class. The conversation made me think about the pros and cons of the business, and what I wish someone had told me in the early years.

Thumbs Up

  • A great variety of tasks ensures you’ll never be bored — from writing to photography to media relations.
  • You get to do a lot of fun things. Top of my list? Taking courtside photos at a Boston Celtics game. I’ve also done aerial photography and handled media relations for an event that featured former Secretary of State George Mitchell as the keynote speaker.
  • You learn a lot. About a lot of things.
  • And get to hang with interesting people — celebrities, authors, elected officials, company leaders, and national media. One of my favorites was working at a Leon Redbone concert, and being in the Green Room after the show.
  • The CEO knows your name and returns your emails.
  • PR people have a seat at the table, whether in a leadership meeting or a crisis response.

Thumbs Down

  • Along with the variety comes a high degree of unpredictability. Issues and projects have an interesting way of popping up at the wrong time.
  • You’ll run across people who think they know your job and — often well-intentioned — tell you how to do it.
  • Pressure. PR has been listed among the most stressful jobs.
  • Lack of control – you can do everything correct and still not have the outcome you desire: rain washes out your outdoor event; a significant event bounces your story off the news, etc.
  • 24/7 – Lots of things happen off work hours, from customer events to a middle-of-the-night crisis.
    Your mistakes are often public.

Doing the Job

  • Ask questions – If something confuses you, it likely has the same effect on your audience.
  • Show common sense – Be the person who says, “This doesn’t pass the straight-face test.”
  • Know numbers – A good business sense helps you understand your organization and boosts your credibility.
  • Be quick – The clock is often ticking, so learn to write and think quickly.
  • Act with integrity – It’s the right thing to do and you’re asking for trouble if you veer off course.

Your turn, PR people. What advice would you share with a hopeful practitioner?

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5 Lessons From the Sharks

I recently discovered ABC’s Shark Tank, a show that brings together entrepreneurs who ask a group of billionaire “Sharks” to invest in their product or service.

Even if you’re not an entrepreneur, the show is interesting and provides some good tips about business and finance:

Prepare
Whether you’re interviewing for a job or applying for a loan, the person on the other side of the table will have a list of questions for you. Anticipate what they might ask, and be ready with responses — and data to back them. How? See the next bullet….

Know your audience
It seems as if some of the entrepreneurs on Shark Tank have never watched the show. For example, offering a 5 percent share of your company in exchange for a Shark’s investment pretty much guarantees a black mark on you ledger, yet it continues to happen. Before you walk into a meeting, learn as much as possible about the interviewer, client, employer, etc., to avoid making obvious blunders.

Be respectful
The Sharks can be harsh at times, but the entrepreneurs pitching their products need to stay on the high road. Rudeness often brings a quick dismissal from center stage.

Listen to experts
In addition to their financial investment, the Sharks bring a wealth of knowledge. Some entrepreneurs take their advice to heart; to others it sounds like Charlie Brown’s teacher. If a successful person offers a suggestion, listen carefully.

Be flexible and realistic
Entrepreneurs often walk away empty-handed after turning down a counter offer from a Shark. One man declined a multi-million dollar deal for his company. Understandably, he has a passion for the product, but $4 million is a big hunk of change to pass up. Think carefully before you turn down an opportunity because it differs from your original plan.

Your turn. What lessons have you learned from watching Shark Tank?

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