More than ever, short and simple is better

Ever feel like you’re on a treadmill that’s going faster and faster? That seems to be the new norm, with less downtime to just sit and relax for a moment.

As people feel the constant tug for their time and attention, the importance of clear, concise communications becomes more important.

So how do you reach someone who is reading your message while making dinner, helping the kids with homework, and answering an after-hours text message from her boss?

Some thoughts:

  • Begin with your most important message.
  • Use bullets. They help break up copy and make reading easier.
  • Opt for simple words and avoid jargon, acronyms, and words that readers may not understand.
  • Use examples to illustrate complicated points.
  • Offer a contrast or comparison to create an image in your readers’ mind (“The ship is the length of two football fields.”)
  • Stay away from too many fine details.
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