More than ever, good customer service stands out

I’ve received some great customer service this year (and some mediocre, but let’s not dwell on those).

They’re a good reminder that taking care of your customers pays dividends in the long run. That’s particularly critical in this challenging economy, as this great service 1) brings me back; and 2) has me telling my friends.

What makes me — a customer — happy with service? Here’s a quick list:

Honesty
Some time ago, I was looking for a watch to wear when swimming laps. I picked one that seemed perfect. The salesperson offered an alternative that was considerably cheaper. I’ve always remembered and appreciated his honesty. And I still have the watch.

Appreciation
A simple “thank you” goes a long way. Enough said. By the way, thanks for reading.

Responsiveness
The customer service team at my bank is incredible. If I call with a rare question they can’t immediately answer, I know that they’ll check and call me back promptly. And they always apologize for the delay. It makes me feel like I’m the only customer they have.

Listening
I’ve done a fair amount of business  this year with a local nursery. Prices are great (value), plants are healthy (quality), and the owner listens and remember our conversations from week-to-week. She asks questions to understand what I want, and can really hone in on the right plants for my yard.

Customer-first philosphy
Finally, but perhaps most importantly, good people and organizations put the customer at the center of their work. They have a very “can-do” attitude and make the experience almost fun.

Your turn. What do you think makes good customer service?

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