Apple gets it right, again and again

The much-anticipated iPhone 5 has arrived, sending a flurry of shoppers to stores, and those who preordered the upgrade are anxiously checking their mailbox.

It’s difficult to think of a product line that generates the buzz of Apple’s, and the company does it over and over again. iPhones, iPads, Macs — whatever the release, Apple has a very loyal and large following ready to scoop it up.

What’s Apple’s secret? Putting customers first. It’s an old cliché, but Apple does it better than anyone.

Clearly, the customer is at the center of any upgrade or redesign. Apple seems to know what we want before we do. It creates products that are innovative and cool, and we use them because they work, and they make us feel hip.

While some organizations will add a feature “to enhance the end user’s experience,” Apple seems to ask, “Wouldn’t it be cool if our phone could talk and respond to verbal commands, or if our tablet could take photos?”

I also suspect you don’t often hear “That can’t be done,” at Apple offices.

Imagine life if more companies had Apple’s laser-beam focus on customers. Wouldn’t that be fun?

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  1. #1 by brianwebii on September 23, 2012 - 5:49 pm

    We are addicted to and adore Apple. They’re one of the few companies who has remained stable because they care about their customers. On the day the iPhone5 came out, I needed to replace my iPhone4 because the sleep button was jammed. While I was expecting a riot to greet me as I entered the store, I was actually helped out immediately and out of the place within 10 minutes. In fact, the Apple store in my local mall had overcompensated; for every single customer in the store, there were roughly 4 Apple techs (“blue shirts”) to assist a customer. Efficient and incredibly accessible in every aspect of the word, Apple will continue to dominate and innovate in a time when we need it the most.

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