It’s difficult to think of a product line that generates the buzz of Apple’s, and the company does it over and over again. iPhones, iPads, Macs — whatever the release, Apple has a very loyal and large following ready to scoop it up.
What’s Apple’s secret? Putting customers first. It’s an old cliché, but Apple does it better than anyone.
Clearly, the customer is at the center of any upgrade or redesign. Apple seems to know what we want before we do. It creates products that are innovative and cool, and we use them because they work, and they make us feel hip.
While some organizations will add a feature “to enhance the end user’s experience,” Apple seems to ask, “Wouldn’t it be cool if our phone could talk and respond to verbal commands, or if our tablet could take photos?”
I also suspect you don’t often hear “That can’t be done,” at Apple offices.
Imagine life if more companies had Apple’s laser-beam focus on customers. Wouldn’t that be fun?